Penguin pop in store NYC
Original Penguin, the vintage inspired menswear line, has opened up a pop-up retail store in New York City located in the SoHo district. The temporary space will carry a full selection of men’s product with clothing ranging from dressier items such as suits, to very casual graphic tees, denim and loungewear. Accessories such as footwear, hats, watches and small leather goods will also be available. Although the store is primarily a men’s location, it will also feature a focused selection of signature women’s items such as polos and sweaters and boy’s classic styles in sizes infant to seven.
In addition, Original Penguin will enlist several grass roots marketing initiatives including using street teams dressed in the current season’s styles to hand out free ice cream in branded cups. The street teamers will also be handing out gift cards for the SoHo store location.
The store is now open and will remain open until December 31st!
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