Set to air March 11, the latest ESPN Films magnum opus comes in the form of The Announcement, which spotlights Magic Johnson’s shocking revelation that he was HIV Positive. This stunning announcement of course caused Magic to retire from the Los Angeles Lakers with several good years of basketball in front of him. With interviews ranging from Pat Riley to Chris Rock, this is surely going to be a film that transcends the world of sports and examines a culture that was still dealing with the “death sentence” of a disease.

As the official outfitter of the NBA, adidas had the privilege of designing the uniforms for the upcoming 61st NBA All-Star Game in Orlando. This year marks the 20th anniversary of the last time the NBA had its All-Star Game in Orlando, and the design team at adidas is paying tribute to that memorable game with jerseys featuring oversized block lettering similar to the 1992 jerseys. They’re also adorned with dip-dyed hardwood heather patterns that recalled the floor of the old Orlando Arena, as well as gold accenting and three silver stripes that provide a complementary bit of sheen to the tonal blue and red uniforms.via freshnessmag

Continuing with the XLARGE President series – a range of collaborations commissioned by the brand’s president, Mr. Minagawa – the brand aligns with motorcycle manufacturer, Yamaha, for a limited edition TY-S model bike. Featuring signature design elements, this collaborative effort will be on display at the XLarge Harajuku store from February 3 to the 17, giving patrons the opportunity to enter a lottery to win the custom Yamaha. Applications for the lottery will be available starting February 3, accompanied by a select run of racing shirts sporting motifs from both brands in black, yellow and white. via hbeast

It’s probably a good thing that Kobe Bryant’s new signature shoes, the Nike Kobe VII System Supreme, come with two different inserts depending on the style of play, as the Lakers front office woes have left the team in such a state of flux that its best player still isn’t sure whether he’ll need to attack fast or strong when the season tips off in less than two weeks. “Attack Fast” or “Attack Strong” are the two inserts that make up the Kobe VII System, the former featuring a Phylon midsole with Nike Zoom designed for quickness and speed, while the latter offers enhanced support by way of full-length Cushlon misole and ankle cuff for physical play in the paint. “Adaptation,” a new spot from Nike Basketball, shows how easily Kobe switches from one mode to the other, demonstrating the seventh installment of Kobe’s signature kicks are indeed a “different animal, same beast.”

Thank you good people at NK for posting these pics.  This JR kick is F’KN SICK!!!! Here’s the article:

Following a sick jump off for the Air Max JR with some classic-inspired colorways, the hybrid heater is set to continue dropping in some great colors. This pair was spotted at an overseas retailer and is expected to land stateside soon. The Cool Grey upper is offset by Blue Glow coloring on the tongue, Max Air sole and inner liner. No release date has been announced just yet, but expect one to surface soon.

Nike Air Max JR
Cool Grey/White-Blue Glow
442478-014
Fall/Holiday 2011
$160

Experience Zero Gravity from Betty Wants In on Vimeo.

DC and Ken Block present Gymkhana FOUR: The Hollywood Megamercial.

Industrial Revolutions is the amazing new film from street trials riding star Danny Macaskill. Filmed and edited for Channel 4 ‘s documentary Concrete Circus.

Watch the latest trailer and teaser from the highly anticipated movie about snowboarding wildness, Art of Flight, featuring Red Bull athlete Travis Rice. The movie will premiere later this summer on September 7.